Friday, February 1, 2013

How Is Your Prefrontal Cortext Looking?? Neuromarketing :)

Up until this year, I have never heard of Neuromarketing.  But the more I read about it, the more I love it!!  Neuromarketing is the study of a person's sensory, cognitive, and affective responses to marketing stimuli (thank you Wikipedia!!).  That being said, I'd like to discuss an article I found about how the size of your brain could have an effect on how well you are with social media and the people you are trying to reach out to.

Roger Dooley runs a website/blog (it's fantastic, I encourage you to check it out and subscribe) primarily for all things neuromarketing and neurosciences.  He wrote a post about 6 months ago titled Bigger Brain = Social Media Success.  According to his article, a man named Robin Dunbar conducted a study on the orbital prefontal cortex and how people whose brains are larger in size in this area are generally going to be better on Twitter and Facebook.  How is this??  This is the area of your brain that is strongest with things like decision making and cognitive processing (Dooley).  It has a major influence in your intentionality, which to my understanding, is the part of your mind/personality that forms representations.  These three things combined help an individual naturally have better social skills.  Better social skills means a stronger social media presence.

Now, this isn't to say that this holds true for everyone.  What struck me about this article is that it hasn't been studied yet whether this is an unchangeable factor or if with time and training, an individual may sharpen these skills.  Like learning a new language, you can better your skills with the language.

What is your opinion!!  Let's discuss (it's how you learn!!).  Are some people naturally just "better" with social media because nature gave them a better brain for it??  Nature over nurture, as Dooley calls it.  Or do you think that with time and the correct training, a person can become better than the person with the larger PFC??

 Roger Dooley

Bigger Brain = Social Media Success 


(credit for this lovely brain picture goes to www.nature.com)